TAG Heuer recently announced that they have launched their first online shopping boutique with a goal to provide consumers with an unsurpassed shopping experience. The new online boutique will match TAG Heuer’s eight “lifestyle lounge” avant-garde retail stores nationwide, allowing consumers to fully immerse themselves in the TAG Heuer brand from any location.
Established in La Chaux-de-Fonds, Switzerland, since 1860, TAG Heuer has successfully embraced a number of contrasting elements such as heritage and innovation, prestige and performance, sport and glamour. Today, they are the world’s fourth largest luxury watch brand, and continue to push the boundaries of watchmaking technology. While designing their collection of legendary models such as eyewear, cufflinks, luggage, jackets and more, they keep their customers in mind making sure their extensive assortment of high-end timepieces fit current tastes.
Shop.TAGHeuer.com brings the brand’s 150-year legacy to life with a full history of the brand and its products, personalized customer service and trusted source for customers to purchase an authentic TAG Heuer product. The site embodies the brand’s design philosophy, with displays of engineering prowess, showcasing the newest collection of exclusive TAG Heuer 1887 movements, all created in Switzerland.
TAG Heuer’s longstanding motor-racing legacy also has a strong presence highlighting such automative-inspired collections as the legendary Carrera or iconic Monaco line that was featured on Steve McQueen in the film, Le Mans. The newest women’s collection, the LINK Lady will be prominently featured boasting the brands timeless elegance alongside brand ambassador and Hollywood icon, Cameron Diaz.
“Like TAG Heuer’s eight freestanding boutiques in the U.S., the new online boutique personifies the brand for our consumers and offers them an exclusive shopping experience,” said Ulrich Wohn, CEO and President of TAG Heuer North America. “With our new online boutique we can offer an even wider audience an engaging experience that brings our brand’s spirit, history and prestigious Swiss timepieces to life at anytime and anywhere.”
By Pia Talwar
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